You should always listen to the people around you to see what is missing from your mobile campaign. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas. While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Give some thought to the potential that location-specific marketing strategies present for your business. Remember, it is harder to navigate through your website using mobile equipment. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users. Check your website and marketing advertisements to ensure they are compatible with a variety of mobile devices. Different devices run different systems and also have different specs. Your website and advertisements may look different, depending on the device that is used. Test out your website on a plethora of different devices. Always remember to implement a marketing strategy that is user friendly and simple. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. Your mailing list should be easy for someone to opt-in to.